VANCOUVER, BC / February 7, 2019 / EastWest Bioscience (the “Company” or “EastWest”) (TSX.V: EAST) announces the first shipment this week of its premium granola-style hemp seed and fruit snack bars under its Earth’s Menu food product brand. Chewy Goodness, Unapologetically Delicious snack bars have been formulated in three delicious and nutritious flavours – Omega Apple, Omega Cranberry and Blueberry Raisin – all Kosher and Peanut free. The first products are shipping into Eastwest’s two warehouse facilities this week with retail purchase orders already in the pipeline.
“The Company’s HEMP Harmony Hemp Seeds have been well received and are selling well in stores,” states Rodney Gelineau, CEO of Eastwest BioScience, “but hemp seeds by themselves are a commodity food and store buyers are requesting innovative hemp products. So, we’re excited to get these into first products to the market. The long-term strategy for Earth’s Menu is to develop a whole stable of innovative hemp-based food products that will capture the attention and taste-buds of health-conscious consumers of all ages by introducing the amazing value and goodness of hemp.”
The Company is moving to penetrate several categories within the retail store environment. By increasing exposure into multiple categories, it increases the potential for getting our hemp based products into the consumers shopping basket. Expanding the Earth’s Menu brand increases brand recognition and getting great tasting products on consumers tables will increase brand loyalty.
“These three bars are just the first in a series of products we’ll be introducing to the market.” says Fanika Jovanovic Perika, Global Business Development Lead at Eastwest BioScience. “Introducing and creating more staple pantry products, across multiple categories within the retail footprint, is part of the long-term strategy of product development for the company. One thing is certain, they taste great! My kids can’t stay away from them. I had a hard time keeping the trial samples in the house as we were developing these. That’s the best taste trial confirmation I could ask for.”
About Earth’s Menu – Earth’s Menu creates delicious, nutrient-dense hemp-based food, fueling people to be healthy, strong and happy. Hemp is amazing food. It’s delicious and so incredibly nutritious it’s said to contain just about every vitamin and mineral the human body needs. Earth Menu’s mandate is to produce an abundance of natural, delicious, nutritionally dense hemp food products, scientifically formulated and honestly marketed as one of the world’s truly high valued superfoods. Earth’s Menu is the brand line for human food division of the Eastwest Family of Products. The brand line features hemp as the foundational ingredient along with other healthy natural, clean ingredients. Natural foods with clean healthy ingredients and plant-based proteins are among the fastest expanding food segments in the world today, and hemp itself is being called one of the most important natural health food products to watch. Hemp is one of the best sources in the world for many of today’s most sought-after nutritional compounds and nutrients like protein and omega’s and many more. Earth’s Menu is all about combining hemp with other healthy ingredients these new Chewy Goodness hemp and fruit bars are one of the first steps in our many scheduled hemp-based food product innovations.
About EastWest Bioscience Group
EastWest Bioscience is a seed-to-sale organization that offers nutraceutical manufacturing and premium hemp-based consumer goods and sells them through national distributors such as Mondou and Purity Distributors, as well as Eastwest’s own 27 Sangster’s branded retail stores, one of Canada’s oldest and most respected natural health chains. Since it was founded in 2016, EastWest continues to grow as a high-quality producer, manufacturer and distributor of multiple lines of premium hemp products. EastWest is strategically positioned in mainstream consumer markets with wholistic natural products and has developed distribution channels into mainstream stores and markets in Canada. The Company has a Health Canada licensed, GMP (Good Manufacturing Practices) certified manufacturing facility and produces premium brands offering natural products for a preventive care lifestyle. EastWest consumer product lines are divided into four distinct brands: 1) Natural Advancement – natural biopharmaceutical health supplements; 2) Earth’s Menu – all-natural hemp superfoods; 3) Natural Pet Science – pet food and pet supplements; and 4) Chanvre Hemp – all-natural health and beauty products. The organization will continue to focus on ongoing development of innovative, hemp-based consumer products through advanced science with clean, natural ingredients to complement its current product offerings.
ON BEHALF OF THE BOARD OF DIRECTORS
EASTWEST BIOSCIENCE GROUP
Co-Founder, Chief Executive Officer and Director
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