Purity Life, since its inception in 1984, has provided excellence in products along with customer service, and supplied Canada with the highest quality natural healthy living products. The organization has received Supplier of Excellence Awards on several occasions, directly servicing over 5,000 health food, pharmacy and practitioner accounts across Canada, making natural healthy living easily accessible for all Canadians. Through its incredible commitment to customer satisfaction, Purity Life grew to be Canada’s number one supplier of natural health products. EastWest will now have access to some of the fastest growing retailers in Canada such as, Whole Foods, Healthy Planet, Choices and Goodness Me through this new partnership.
Co-Founder and CEO Rodney Gelineau commented, “We are thrilled to bring our quality pet treats to pet owners through Purity Life. This is the beginning of a great partnership and we’re excited to continue providing innovative products to pet owners across Canada. Purity Life’s business is based on operational and customer service excellence, integrity, professionalism, and commitment, similar values inherent at EastWest. We look forward to a long-term partnership as we continue to accelerate the growth of the business.”
The Natural Pet Science brand has received significant acclaim from the press for its uniquely healthy and sustainable pet treats. The Slim’Dog and Calm’Cat products were touted as “favourite finds” by Modern Dog and Modern Cat magazines. The Calm’Cat treats were also featured in a weekly newsletter by the popular cat blog, The Purrington Post.
Crickets, a key ingredient, have an amazing nutritional profile that is equivalent or superior to salmon, eggs, turkey, chicken or beef. Crickets are a great source of high-quality protein with 9 essential amino acids and an optimal Omega-6/Omega-3 ratio. Paired with nutrient-dense and sustainable hemp, crickets offer a unique alternative to meat options and support more sustainable food production. Crickets require very
little water and energy for their production, with water requirements reduced by about 10 times and food requirements reduced by 4 to 6 times compared to protein sourced from farm animals. Furthermore, farmed crickets, pound for pound, produce less than 1{b435c2b975a6eb6f633fb5421738e27edfd0201c10d8f76b51e34fa847b0bea9} of the methane produced by cattle resulting in a greatly reduced environmental footprint and a huge win for food sustainability.
Thanks to their unique hemp and cricket-based formulas, Natural Pet Science treats bolster a rich supply of protein and Omega-6 and Omega-3 fatty acids to support pet health. In combination with a wealth of other wholesome natural ingredients such as sweet potatoes, lentils, chickpeas, and coconut meal, Natural Pet Science treats take innovative, healthy and sustainable pet treats to the next level. These treats are specifically designed to be super healthy, tasty and keep four-legged friends happy.
About Natural Pet Science
Natural Pet Science is a hemp-based pet brand – producing, manufacturing and distributing premium health products for dogs and cats. The brand continues to innovate and produce high-quality healthy hemp-based alternatives to support the preventive care of pets. For more information on Natural Pet Science, please visit www.naturalpetscience.com.
ON BEHALF OF THE BOARD OF DIRECTORS
EASTWEST BIOSCIENCE GROUP
“Rodney Gelineau”
Co-Founder, Chief Executive Officer and Director
For further information, please visit www.eastwestscience.com or contact EastWest at 1-800-409-1930 or investors@eastwestscience.com.
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