Vancouver, British Columbia – Harbour Star Capital Corp. dba EastWest Bioscience (the “Company” or “EastWest”) (TSX.V: EAST) is announcing its partnership with M² Brand Management, Inc. (“MSquared” or “M2”) a full-service brand management firm engaged to broker distribution of Eastwest’s three major premium hemp brands: Natural Advancement, Natural Pet Science, and Earth’s Menu. M² Brand Management is a national full-service brand management firm, specializing in sales and marketing strategies for leading natural & organic brands. The distribution agreement will introduce the Company’s products to the shelves of over 2,000 retail stores across Canada.
“We’re really excited to have our brands as part of the M2 Brand Management lineup of premium natural products” says Fanika Perika, National Business Development Manager for Eastwest’s lines of retail products. “M2 represents an exclusive number of distinctive brands in Canada. Representation by them is an important step in Eastwest’s strong brand development throughout the Canadian markets. It signals to the markets that Eastwest’s products are one of the brands to watch and buy.”
About M² Brand Management, Inc.
M² offers clients a range of quality branding, marketing, merchandising and sales agency services to maximize their clients’ sales potential and shelf presence. M² boasts a carefully cultivated team of gifted and diverse individuals and has quickly become one of the most sought-after natural brokerages in Canada.
About Natural Advancement
Natural Advancement is a Health Canada-approved brand of premium natural hemp-based nutraceutical supplements that provide ease and convenience in supporting the health of people with busy lifestyles. Natural Advancement is developing unique and holistic new hemp-based natural health supplements to aid health-conscious consumers. Its premiere line of innovative health supplements feature the powerful benefits of hemp in combination with other botanicals known to combat health issues such as indigestion and joint pain as well as many other common physical ailments.
About Natural Pet Science
Natural Pet Science is a hemp-based pet brand producing, manufacturing and distributing premium health products for cats and dogs. The brand continues to innovate and produce high-quality hemp-based alternatives to support preventive care for pets.
About Earth’s Menu
Earth’s Menu is a hemp-based foods brand manufacturing and distributing premium health products for active customers. Since it was founded in 2017, the organization continues to innovate and produce healthy hemp-based foods to support a free-spirit lifestyle on the go.
EastWest BioScience Group
EastWest Bioscience is a seed-to-sale organization that offers world class manufacturing and premium hemp-based consumer goods. Since it was founded in 2016, EastWest continues to grow as a high-quality producer, manufacturer, and distributor of premium hemp products under multiple brand lines. EastWest is strategically positioned in mainstream consumer markets with wholistic natural products and has developed distribution channels into mainstream stores and markets in Canada. Eastwest has a manufacturing facility that is Health Canada licensed and GMP (Good Manufacturing Practices) certified and produces premium brands offering natural products for a preventive care lifestyle. EastWest’s consumer product lines are divided into four distinct brands: 1) Natural Advancement – natural biopharmaceutical health supplements; 2) Earth’s Menu – all-natural hemp superfoods; 3) Natural Pet Science – hemp pet food and pet supplements; and 4) Chanvre Hemp – all-natural health and beauty products. The organization will continue to focus on ongoing development of innovative, hemp-based consumer products through advanced science with clean, natural ingredients to complement its current product offerings.
For investor information and inquiries, please contact EastWest Bioscience Corporate Communications and Investor Relations at firstname.lastname@example.org
Toll free: 1-800-409-1930 ext. 200
ON BEHALF OF THE BOARD OF DIRECTORS EASTWEST BIOSCIENCE GROUP
Co-Founder, Chief Executive Officer and Director