The new EastWest brand products also received acclaim from the press for its uniquely healthy and sustainable pet treats. The company’s Slim’Dog and Calm’Cat products were featured in the popular “Fave Finds” section by trusted pet publications Modern Dog and Modern Cat magazines; given the coveted “stamp of approval” from Animal Wellness Magazine, the leading pet magazine in North America; and mentioned in a newsletter feature by award-winning cat blog The Purrington Post. In addition to its premiere Slim’Dog and Calm’Cat products, Natural Pet Science, under the Canadian health group EastWest, is working hard to release more hemp-based pet treat formulas boasting equally innovative, healthy recipes in the near future.
“We realized early in market development there were significant gaps in the market for unique all-natural, plant-based food and treat options for pets,” explains Rodney Gelineau, co-founder and chief executive officer of the brand’s holding company EastWest BioScience. “We discovered hemp and cricket ingredients could hold a really unique spot in the market for us. First, both hemp and crickets provide remarkable health and nutritional profiles and secondly, they both represent exceptionally sustainable farming practices. We are simultaneously producing pet products that are healthy for the pets and for the environment, something we believe today’s consumer markets are demanding.
“For instance,” says Mr. Gelineau, “a comparative analysis of cricket flour verus steak, conducted by Maxxim Analytics, showed that cricket flour is gluten free, has two times more protein — 60 per cent by volume; has six times more vitamin B12; and boosts an ideal Omega 6 and Omega 3 ratio of 3:1 versus steak’s ratio of 18:1.”
Since the brand’s beta launch in July, Natural Pet Science has secured an agreement with Purity Life, the leading natural health product distributor in Canada, for nationwide distribution across Canada.
About Natural Pet Science
Natural Pet Science is a hemp-based pet brand producing, manufacturing and distributing premium health products for cats and dogs. The brand continues to innovate and produce high-quality hemp-based alternatives to support the preventive care of pets.
About EastWest BioScience
EastWest Bioscience is a seed-to-sale organization that offers world-class manufacturing and premium hemp-based consumer goods. Since it was founded in 2016, EastWest continues to grow as a high-quality producer, manufacturer and distributor of multiple lines of premium hemp products. EastWest is strategically positioned in mainstream consumer markets with holistic natural products and has developed distribution channels into mainstream stores and markets in Canada.
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