Our story begins in January 2016 with a great product, a chance encounter and an opportunity to help others. Since then, our young company has grown from 1 product to a family of 5 brands with more than 30 products. We have expanded our operations, vertically and horizontally, and we have established valuable partnerships with manufacturers, suppliers, and distributors from all over North America and around the world.

Our goal is to support preventative healthy lifestyles to people and pets by bringing original premium hemp-based products to our customers. The science of hemp reveals that hemp naturally has a wide array of health benefits. We know from firsthand experience how hemp can positively impact our lives and the lives of our loved ones.

We want to share this knowledge with others and change lives for the better. We are bringing nature’s gift to you and your family, one person at a time.

Our Team


Rodney Gelineau

Co-Founder, CEO, President

Ciska Asriel

Co-Founder, COO

Paul Marjerrison

Chief Financial Officer


Board of Directors

Rodney Gelineau

Results-driven manager and strategic business developer. Having 20+ years raising capital, and negotiating deals and partnerships that create business value. An exceptional communicator with global connections, he is adept at identifying, developing and managing performing startup businesses.

Nathan Lidder

Nathan is the Founder and Principal Lawyer of Coal Harbour Law which consists of lawyers specializing in Criminal, Family, Wills & Estates, Corporate/Commercial and Civil Litigation. Nathan specializes in providing legal counsel service to marijuana/hemp/CBD companies.

Paul Mandl

Paul brings to the board extensive international trade and international supply chain management experience, based on over 30 years of commercial and technical experience.

Jeff Bierman

Jeff Bierman, CMT is a Chartered Market Technician and adjunct Professor of Finance at both DePaul University–Driehaus College of Business and the Loyola University Chicago–Quinlan School of Business.


To live in a world where all people and pets can enjoy the health benefits of hemp.


To be the global leader in supporting preventative healthy lifestyles of people and pets by bringing original premium hemp-based products to our customers.

Core Values

The EastWest Bioscience team operates with these core values:

  • Teamwork
  • Communication
  • Respect
  • Integrity
  • Transparency